#OISUMMIT Presentation: Eric Dahan (CEO Open Influence)
Scott Madden (Golin), Jenny Heinrich (Influencer Marketing Association), Amy Mason (Weber Shandwick).
Welcome to the Age of Relevance. In just three decades, human beings have accumulated more data than ever before. Mobile technology and social media ripped the doors off the content floodgates, and in turn, made audience attention more valuable than gold.
Today, marketers leverage the power of content creators to attract eyeballs and forge long-lasting connections. We call them influencers, and they’re the key to achieving relevance in today’s mobile-first world. In 2019, there’s no time to wonder whether it’s relevant to talk about relevance - but rather, can we afford to talk about anything else?
About Open Influence:
Open Influence is a global influencer marketing solution focused on generating value for brands across all the major social media platforms.
#OISUMMIT
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